MDW 2025 with Everyone’s Pace

The 64th edition of Milan Design Week has come to a close, animating the city streets from April 8 to 13. On this occasion, our flagship store at Via Maroncelli 5 opened its doors to the public, unveiling its new identity for the first time through the installation Everyone’s Pace.

Curated by architect Aldo Parisotto of Parisotto + Formenton Architetti, the project transformed the showroom into a dynamic hub—a meeting point between the city and its people.

The installation unfolds as a journey through three distinct yet interconnected environments, where color becomes the guiding thread of an immersive experience. The journey begins with the Informal Gallery, a space defined by a monochromatic blue that evokes openness, depth, and lightness toward the outside. This first area, overlooking the city, is conceived as a gallery, featuring elements that support informal ergonomics and encourage waiting, conversation, and interaction. From here, visitors move into the Brainstorming Room, dominated by a vibrant red, symbolizing energy and communication. This space hosts meeting tables and is designed to stimulate creative exchange. Finally, the path leads to the Comfort Lounge, enveloped in warm shades of ochre yellow and green, symbols of pause, warmth, and reflection. Here, visitors can enjoy moments of relaxation or networking in an environment designed to foster well-being.

Everyone’s Pace invites people to explore work according to their own rhythm, through innovative design, functional furnishings, and new modes of interaction. During Milan Design Week, visitors had the opportunity to experience how the project redefines the concept of workspace, transforming it into a fluid, adaptable environment in harmony with the people who inhabit it every day.

Browse the gallery to discover the installation and the events that shaped our Milan Design Week.