DVO: Feel the Room
Fuorisalone 2024
Openday 16-21 April 2024 - h.10-20
DVO FLAGSHIP - via Maroncelli 5 - Milan
DVO presents the new FEEL THE ROOM concept dedicated to the Flagship developed in collaboration with the architecture studio 967Arch. The project proposes a reinterpretation of the context with unprecedented codes and atmospheres, in contrast with the orthogonal geometry of the display box. A scenographic setting between theatrical architecture and the company's innovative products to immerse oneself in the atmosphere of the Milanese event. A path of discoveries and stops that involves the public through visual and tactile perception. Simple and harmonious forms, spaces that are filled with volumetric lightness, to be touched, moved and crossed.
MEWE (job is a life journey from me to us) will be the new mood and campaign of the DVO brand as a conceptual synthesis of the two faces of the brand: that of the quality of the product-service and that of the new hybrid projects as an increasingly advanced expression of collaboration and brand identity.